Don Quijote's private brand (PB)
Jonetsu Kakaku is Don Quijote's original products brand that was created in October 2009 with the brand message of “giving shape to customers’ voices .”
In February 2021, the brand was renewed with a new brand message of “Don Don Odoroki“ in order to further bring out the unique characteristics of Don Quijote.
In order to make customers feel more “anticipation and excitement” than ever before, we will communicate the bargains and hidden appeals of our products as “Odoroki News.”
The lineup includes a wide variety of products including everything from food to household goods, beauty products, clothing, home appliances, interior design products and bedding, bicycles, toys, and variety goods.
About the “Jonetsu Kakaku” brand logo
While following the existing logo, the Japanese character for “Do” has been added to express our major determination to carry on the Don Quijote name.
Furthermore, “JONETZ” was also added using the English alphabet to make the brand familiar to customers globally, in anticipation of the expansion of the PPIH Group's overseas stores.
About “Arienee!” (Unbelievable Price!)
We have added the “Arienee!” (Unbelievable Price!) label to products we are particularly confident in for combining an amazing low price with unique product characteristics that will make you think, “Unbelievable!”
Transforming into a brand created together with customers
With the renewal of Jonetsu Kakaku in February 2021, we issued the “People’s Brand Manifesto.”
Jonetsu Kakaku has been transformed from "the company's own private brand (PB)" into "the people's brand (PB) created together with customers" aimed at making them feel anticipation and excitement.
Do-Over Palace: Passionately Pursuing Improvement
“Do-Over Palace: Passionately Pursuing Improvement” is a community site for creating the people’s brand together with customers. By receiving customers’ frank posts with do-over requests for products and using them for product development and improvement, we will continuously create extremely amazing products refined with “Odoroki News.”